Mr. Goodrum is an entrepreneurial-spirited leader with over twenty years in hospitality development, market feasibility, global sales, marketing, and operations management. He is a strategic, creative business planner with effective implementation and follow-through. His passion for both business and personal growth is presented in his attention to detail and successes. Mr. Goodrum has completed numerous feasibility studies to include new urbanism; asset valuations; and hotel business plans for operating and new developments. He directs and supports company managed assets with both short-term and long-term goals to maximize asset values. Mr. Goodrum pioneers sales and operating teams within its’ managed asset portfolio for both new developments and operating facilities. He has a personal track record in overseeing 30+ managed hotel assets ranging from mid-scale to luxury and both independent and franchise affiliated properties. He has solidified brand knowledge with Marriott, Hilton, Wyndham, IHG, Starwood, Choice, Best Western, Preferred Hotels and other prestigious brand affiliations.
Prior to co-founding Paradise Hotel Group, Mr. Goodrum held the position of Corporate Director of Sales & Marketing during his four year tenure with Ridgewood Hotels, Inc. and Chateau Élan Hotels & Resorts. He was deemed a turn-around specialist for under-performing assets for the company’s third party managed and receivership properties.
In the late 1990’s, Mr. Goodrum served two roles for Wyndham Hotels & Resorts. One as a National Account Owner representing over 150 properties in corporate travel including Wyndham Garden Hotels, Wyndham Hotels, Resorts and Grand Heritage. He also held the title of Director of Sales in Development while opening the Wyndham Memphis Downtown. Mr. Goodrum received the Sales Director of the Year Award in the 50+ hotel USA region for his sales initiatives in Nashville, Tennessee.
Mr. Goodrum is married. He has a Masters in BusinessAdministration with a concentration in Marketing.
Support Role: Sales . Marketing . Public Relations . Operations . Real Estate Development